Coca Cola

Web Weight Study

When The Coca-Cola Company launched a new study to measure a yet-to-be-released soft drink's weight loss capabilities, the beverage industry giant tapped Kellen Digital to create the affiliated website. The objective was to build a user-friendly, high-end site featuring content tailored to each of the study's four different control groups.

Kellen built a custom content management system that also incorporated variations for several languages. Webweightstudy.com was designed using ASP.net technology and a Structured Query Language backbone. Other features included a food diary, exercise calculator and calorie calculator, interactive quizzes, online forums and a reporting tool to help participants track their progress.

Unilever

Search Engine Optimization is the art form of using innovative, proven strategies (not automated indexing applications) to get your website ranked as high as possible on the major search engines, based on your approved keyword phrases. When Kellen Digital developed the Promise® SEO Plan for Unilever, we carefully analyzed the new website and implemented techniques to better enable search engines to index the site in a manner that was consistent with predetermined marketing goals.

Kellen evaluated PromiseHealthyHeart.com and optimized the site to support the desired non-branded keywords. Only 3 months after the SEO was implemented, 103 Top 30 Rankings (first three pages) were achieved among the top three search engines. The SEM (Search Engine Marketing) was deemed so effective that Kellen was able to maximize the media buy for sponsored listings, to support the brand name with wider exposure.

Georgia Natural Gas

When Georgia Natural Gas conceived a new consumer sales promotion, they turned to Kellen Digital to handle the digital marketing of the campaign. From logo creation and custom design to website development and e-mail marketing, Kellen was integral in the execution of GNG's Key to the Future Sweepstakes. The innovative campaign featured the give-away of a new Honda Civic GX NGV (a natural gas vehicle).

In addition to this dynamic contest Web page, the Kellen team also custom-created several other microsites and online videos and designed a dynamic administrative system to collect and track the entry forms. Kellen Digital tapped into social media technologies including Facebook and Twitter to raise awareness of the promotional game.

Fidelity Bank

Known for having the best customer service in town, Fidelity is quickly growing into Atlanta's largest community bank. To accommodate this expansion, Kellen Digital created a new and improved, "next-level" Website to stand head and shoulders above the competition. Kellen created exciting new features such as an attractive, user-friendly design and navigation scheme, online banking demonstrations, streaming video, mobile version of the site, financial calculators, and an interactive branch locator tool.

Through an advanced Content Management System (Drupal) Fidelity employees are now able to maintain these and all other aspects of the website through a single interface. Kellen has built many sites in Drupal, which is considered a recognized leader in the content management system (CMS) arena because of its flexibility and robust capabilities for external facing sites.

Apex

Organizations that aren't embracing mobile are basically sending the message that they're out of touch. Most static sites display poorly on mobile devices. The results Kellen Digital has seen when we've enabled our clients' brands through mobile-optimized Websites and search optimization confirm that mobile is the preferred channel of engagement for a fast-growing number of consumers.

The Airline Passenger Experience Association needed to offer its target audiences a mobile experience to provide easy-to-access to information, while also offering potential members a summary of APEX benefits and the ability to learn about upcoming events – all in the palm of their hand. Kellen Digital built APEX's mobile cross-platform site in XHTML, with CSS2 using a jQuery framework.

1000 Women for Mentoring

Kellen Digital's creation of www.1000wm.org, offers an improved user experience, with a focus on interaction design. The dynamic, contemporary site also allows users to easily offer to volunteer their time, share their personal stories and connect the organization through social media. 1000 Women for Mentoring is a network of influential women who serve in leadership roles within America's youth mentoring movement.

Kellen Digital created a branded online platform that engages target audiences through a synergistic array of social media channels. The site features a social media "hub" where the group's Twitter, Facebook, blog and other social media channels are centralized and integrated (the blog posts "automatically" appear on the group's Facebook and Twitter pages, and vice versa, in real-time). One of the most innovative features of the site is the gratitude wall, where users of the site can honor their mentors by posting messages of appreciation on the wall.