Search Engine Optimization is the art form of using innovative, proven strategies (not automated indexing applications) to get your website ranked as high as possible on the major search engines, based on your approved keyword phrases. When Kellen Digital developed the Promise® SEO Plan for Unilever, we carefully analyzed the new website and implemented techniques to better enable search engines to index the site in a manner that was consistent with predetermined marketing goals.
Kellen evaluated PromiseHealthyHeart.com and optimized the site to support the desired non-branded keywords. Only 3 months after the SEO was implemented, 103 Top 30 Rankings (first three pages) were achieved among the top three search engines. The SEM (Search Engine Marketing) was deemed so effective that Kellen was able to maximize the media buy for sponsored listings, to support the brand name with wider exposure.